CASE STUDY

CHALLENGE How can we create awareness in AARP's services and increase memberships?
INSIGHT From the ages of 45-65, you have more control over your time, more money to spend and more wisdom to know what you want, but hesitate to center your needs because of all your responsibilities.
SOLUTION We want to encourage people to know that is it ok to do things for themselves, as well as promote AARP as a resource that is all about serving you in this new part of your life.

The YOU Stage

In order to lean into the YOU TIME theme, we wanted to reward members with AARP benefits when they invested more time in themselves. With this partnership, the more you DO YOU the more you gain!

AARP & FIT BIT

AARP & Task Rabbit

AARPs partnership with Task Rabbit is to help audiences get rid of tasks on their To-Do list in order to do more activities that embrace them.